CaseIH: Lead generation Europe e Brand awareness | Domino

THE CUSTOMER'S NEEDS

Increase lead generation on 12 markets
EUROPE coordination for lead and content management
Confirm brand authority in major markets and increase brand awareness in minor markets
Integration into proprietary CRM of all leads generated, through GDPR compliance flows
Increase engagement and interactions with users

OUR SOLUTIONS

Multi-channel and multi-market lead generation campaigns, with valuable content to incentivize conversion
Definition and refinement of the audience based on the results obtained and qualitative analysis for each market
Development of an integrated tool with CRM for sending leads from all touchpoints
Creation of an editorial plan to increase the recognition of Case IH as a reference community

THE ADVANTAGES

Quality lead generation

Thanks to a high profiling of the audience we can get leads that are strongly interested in the purchase of products
Brand Communication Consistency

Working in synergy between Headquarters and local markets to create a communication plan consistent with the brand strategy
User engagement increase

Production of content close to the user's needs, accessible at the right time, to encourage interaction with the brand