For Lierac and Phyto a customer comes first (also before a product)
Communication starts from the needs of a customer to tell the products with a personalised storytelling and that aims to create empathy.
"Beauty industry is an increasingly competitive and saturated sector and the classic editorial plan does not work anymore, so to differentiate yourself, you need to think about campaigns and choose the right content and format for each person."
Andrea Bosso, founder
CLIENT'S REQUESTS:
Increase user engagement on official brand channels
Communicate effectively the product launches
Have direct involvement of the users so as to get feedback and reviews
OUR SOLUTIONS:
Editorial plan with content crafted for campaigns and personas
Wide choice of the formats, even the most innovative ones, such as Facebook Canvas, GIF, videos with interviews, with experts speaking, etc.
Implementation of lead generation activities like a contest, Facebook leads and so on.
Goal: get to know a client.
Avoid unpersonalised contents, as unique design wins with targeted campaigns and initiatives.
Customised responses designed to meet the needs of a user.
I VANTAGGI DI QUESTO APPROCCIO
Bigger engagement
The user is taken by surprise by the obtained message adjusted to his preferences/needs, thus there is higher possibility of him interacting.
Profiling
Targeted Contest and Lead Generation ADV allow you knowing your client better and to understand what he needs.
Investment optimisation
Less posts, more valuable content.
Ma parliamo di voi. Ascoltare le vostre sfide è una delle cose che ci piacciono di più.
