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Affidea Italia: how to bring service closer to the user

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Tailored social communication for the Healthcare sector

The content guides users through awareness of the issue, prevention advice, and solutions provided by Affidea.

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A network of micro-marketing campaigns tailored to very specific target audiences

Affidea in Italy is a highly prominent and continually expanding entity, boasting:

+ 60 centres

+ 60 collection points

+ 1600 doctors

+ 2.5 million patients annually

Each content piece is crafted and promoted with bespoke objectives and target audiences in mind, featuring tailored services, events, open days, and promotions.

main goals

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    Reach

    Promoting brands and the services they offer in the target territory

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    Interactions

    Engage users to interact with content tailored to stimulate the community

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    Traffic

    Guide users to explore the services provided on brand websites

Microtargeting

We profile users in great detail - social demographics, interests, behaviours, geolocation - to promote initiatives tailored to specific audiences.

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Optimizing KPIs and results

The continuous analysis and optimization approach based on performance have significantly contributed to our growth in terms of reach, followers, and community engagement.

 

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