IVECO training: customized content and AI videos to engage every team
The goal: regular newsletters to keep IVECO's Asian market team managers and students informed of the progress of the certification courses.
THE CLIENT'S NEED
Get closer to Asian markets
Make complex data easier to read
Offer customized content
OUR SOLUTIONS
Dedicated video avatars for each market
Creation of charts and diagrams
Profile mailings for each user
Add news and tips sections
Hello, I am your IVECO Certification Coach!
Using an AI avatar creation platform, we created a dedicated avatar coach for each market (15 countries, 8 languages spoken) to communicate more inclusively and increase engagement.
Personalized Data for 800 Deliveries
We’ve developed a system to generate customized graphs for each submission: each user (whether student or team manager) receives the most interesting data for themselves and easily reads it.
Did you know?
To make the email more interesting, we have added market news, tips and trivia sections.
FIRST MAILING RESULTS
40%
Open Rate
11%
Unique email click-through rate
27%
Unique open-to-click rate
Let's talk about you. Listening to your challenges is one of the things we enjoy most.
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