Ospedale dell'Angelo: promoting excellence in healthcare
Healthcare marketing: innovative approach, excellent content. Without compromises.
THE CHALLENGES
Awareness
Make the facility and its specialties known to users even outside the region
Promotion
Promote the 5 areas of excellence of the Hospital
Reputation
Consolidate the reputation of the facility and the construction Consortium
Understand the customer
Personas and marketing automation with valuable content (e-books, webinars with specialists, interviews) to meet user needs and increase lead generation.
Design the strategy
Advertising campaigns on Google based on user searches, to reach them when they are looking for solutions to their problems.
CAMPAIGN RESULTS
98k
Users reached
185k
Page views
537
Leads generated
But let’s talk about you. Listening to your challenges is one of the things we enjoy most.