Jeep: how a community is born
The Jeep® Owners Group is the only official group that brings together all the enthusiasts who have been driving a Jeep®, for a few days or for a lifetime.
Jeep Owner Group is the Jeep® spirit on the web and social media that I experience at gatherings.
François, Jeeper
WHAT WE DID
- strategy
- creativity
- front end / html
- content creation
- user experience design
- campaigns
- email marketing
- mobile marketing
- data analysis
- media planning
- SEO
- social media
- Adobe experience cloud tagging
Governance
- international coordination of site and campaigns
- Italy
- France
- Spain
- England
- Germany
- Portugal
- Polonia
- South Africa
- other minor markets
- coordination with the US
