Domino, three dedicated divisions: WEB, IT, UM
Not just software and data, but analyses and suggestions
This is the solution proposed by Domino for the conversion of statistics for consultation on the site into marketing information.
Using technologically advanced tools, Domino proposes a system of metrics that makes it possible to verify – on the basis of ad hoc indicators – the attainment of objectives linked to the consultation of the web site.
The metrics are essential indicators for the management of the amount of data generated by the system.
Indicators belonging to various families can be identified:
The service proposed by Domino, apart from the license for use of the software includes:
- construction of the indicators to be analysed
- trend analysis
- quarterly reports with meetings at the client’s company
- proposals for corrections and amendments to the areas of the site that are underperforming.